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QUESTION:How many of our customers are online?The Pew Internet & American Life Project released a new report in The bottom line: - If you market to people ages 18 to 33, 95% of your customers are online. (I know; sounds low!) - Trying to reach Gen-Xers? 86% of your customers are online researching and/or shopping. - If you market to those 45 to 63, 81% of your customers are online --- up from 66% a year earlier! - Even for those age 64 and above, about half are online. Go to this Pew Publications Report to read the full report. You can also read other reports -- here's an index -- on their research regarding the internet. Return to the Questions page... Have a question that's not answered here? Ask it! Still wondering if we'd be right for your project? Tell us more. |
