QUESTION:

Why should I care how my website is coded?

The code that makes a site work may be invisible to the site owner and the end user, but it has a direct effect on the site’s success and maintenance. The way the site is built will determine:

  • How fast the pages load.
  • Whether all users can use or even see all elements in the site.
  • How time-consuming/expensive it will be to make future changes to the site.
  • How much of the site’s text will be readable by spiders, and will show up in search engine results.
  • How consistent the pages look on various browsers and operating systems.

Building a site with CSS (cascading style sheets) provides several benefits. Content is more easily edited. Site-wide design is easy to update, sometimes as simple as the change of a few lines of code. (A straight-html site requires changing the code on every single page.) Also, CSS done well can create lean, quick-loading pages.

We have also found that building a site on a CMS (content management system) makes maintenance and updating quicker and easier, whether you’re doing it in-house or hiring it out. Changes don’t require special coding skills.

For more detail on these and other methods of site building, please read this.

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